Vivid Business Card
Partners for Mental Health is an organization dedicated to transforming mental health in Canada. The issue is complex, their goal visionary. First, we ran the name together to create a feeling of inclusiveness – we are all in this together. Next, we graded the colours to suggest the spectrum of mental health issues. A spirit of change and an element of surprise were crucial to the identity; this transformation cannot be achieved without boldness. Therefore, colour is applied vividly and unexpectedly, while language emphasizes the brand’s mission. Embedded throughout is a sense of hope, critical to the movement’s success.
By Blok Design