Unique Visual Identity

Clean and simple unique visual identity for photographer Malú Alvarez from NYC, whose work draws upon her upbringing and colorful world travels. To create a distinct look and feel, we decided to truncate her name to a punchy two syllables; to achieve a unique visual system, we extracted a deep blue from a favorite image and crafted a bespoke font — Azul Slab. Amazing business card design yet stylishly minimalistic.

By Javas Lehn

For Malu Alvarez