Stylish Laser Etched Wooden Business Card Design For A Restaurant

These cards were designed for a restaurant which specialises in serving high quality Wagyu beef. Elements for this design have been drawn from aspects of Japanese aesthetics including the concept of Wabi Sabi which has at its heart traits such as simplicity, austerity and the appreciation of beauty within imperfection. The non-uniformity of the texture of the wood and the fact that every card is unique as a result of having been made from a natural product reflects this concept. The laser etching of the logo is reminiscent of the brand one might find on a prized bull, which ties neatly into the restaurant's defining theme.

By Foreign Policy Design

For Fat Cow