Metallic Ink Business Card

The idea was to create a card that looks completely different depending on how you look at it, and the situation that you are in. The idea was to use the card a metaphor for the different perspectives of different audiences. By using a metallic ink on a translucent vellum the signature goes from looking silver to invisible to solid black based on the direction of the light hitting the card. Vellum card with silver metallic signature, and back print of solid PMS color.

By Effinity

For Effinity