Mama's Sauce Business Card
Nice inverted effect from the standard lettepress deboss, made by Mama's Sauce, a gourmet print and boutique design firm in Orlando Florida.
Details: 1-color black letterpress on 110# Florescent White Lettra duplexed to 140# Black Muscletone.
All of the white type is knocked out from the plate, which affords us the chance to put as much ink on the plate as we want. Had there been positive text along with the knockout, it wouldn’t be possible to get quality results on just one plate, as positive type can’t be slathered with ink. Why can’t we put as much ink on positive type as we do with knocked out? Science. We don’t know the science. It just is.
By Mama's Sauce
For Mama's Sauce