Letterpress Business Cards

Steven Whitely is an upstart builder in Philadelphia, PA who wanted to compete with the 'big guys'. To do that, he needed a business card that would be unique, memorable, and also indicative of the creativity and attention to detail he provides on a daily basis. The business card needed to be simple, rugged, and 'useful', so we simply illustrated the dimensions of the business card itself at 100% scale. Then we added the email address “measure-thrice –one more than old construction adage “measure twice, cut once”. We also had the cards letter-pressed onto card stock to further reflect Steven’s obsession with quality.

By Erich Hartmann

For Steve Whiteley