Interestingly Shaped Die Cut Optical Illusion Business Card Design

These cards were designed as part of the identity for the new Deichmanske Library in Bjørvika, Oslo. The new library is aiming towards becoming one of the most modern and functional libraries in Europe and the building has been designed to be much more than a library, it will also function as a cultural institution, housing concerts, a café/bar, lectures & debates. The identity focuses on the many facets of the institution which is reflected in the use of a modified 'tumbling blocks' type optical illusion for the design of the business cards. The use of a custom die-cut brings this design to life in a way that garners far more interest than just printing the design on a standard size and shape for the card.

By Mikael Floysand

For Diechmanske Library