Clever Hidden Message Business Cards With Beautiful Typography
The identity and branding concept for this project revolved around having double meanings and hidden messages in the design work. The wonderful typography for the logo reads 'Dream' one way and 'Awake' when turned upside down. The business cards were made in several designs and even the artwork on the cards has optical illusions contained within, such as a picture which appears to be a mountainous landscape when viewed horizontally but which shows itself to be a skull when turned vertically. To top it off the business cards have a pull strip which reveals a hidden message below. Overall the cards are intriguing and people can't help but interact with the cards when they are handed to them.
For Dream Awake