Brazilian Business Cards

Ponto de Referencia, a Strategic Management Consulting firm based in Rio, Brazil, decided to have their business cards be as unique as their thinking. By using their unsquared logo as a starting point they reinforced their idea that sameness is “so yesterday” and being unique is what’s up! Each color represent a step towards uniqueness, and just like the way changes should be made, it starts from the inside out. Yellow for [Re]Think, Orange for [Re]Act and Red for [Inter]Act.

By Ponto de Referencia

For Ponto de Referencia