04.08.2010
Black Rooster Internet Company
We are a Dutch technical internet company and have a lot of creative agency companies as customes. We wanted to stand out with our brand-image, logo, etcetera. While I was cycling one day, and had plans to start my own company, I came across a small farm where there were a bunch of large chickens quietely eating their corn, while one small black rooster was trying to impress them. This made me laugh: he wanted to be tough, but the chickens didn't pay him any attention. While cycling home, I thought: that would be a great and fun image for my company. The rooster I had in mind had to be a cute cartoonish look and feel.