Newer Card Older Card
Letterpress Business Cards
08.02.2010

Letterpress Business Cards

Steven Whitely is an upstart builder in Philadelphia, PA who wanted to compete with the 'big guys'. To do that, he needed a business card that would be unique, memorable, and also indicative of the creativity and attention to detail he provides on a daily basis. The business card needed to be simple, rugged, and 'useful', so we simply illustrated the dimensions of the business card itself at 100% scale. Then we added the email address “measure-thrice –one more than old construction adage “measure twice, cut once”. We also had the cards letter-pressed onto card stock to further reflect Steven’s obsession with quality.

By Erich Hartmann

For Steve Whiteley