Impulcity Business Card
Freshly designed for the company IMPULCITY - a Louiseville Startup, Kentucky.
The business cards main concept was to include a photography on the recto, as a background for the big logo. The rest of the cards is more on the minimalist side with a strong typographic choice and clever white space.
The big challenge was to print the very colorful card on uncoated thick cardstock. The picture had to be very carefully prepared in order to have a reliable result.
We decided to go with MOO Luxe printing because it's more accessible than letterpress and the Luxe printing involve having a nice edge colored card with a very nice thickness to it, providing an interesting tactile experience.