Clever Die Cut Letterpress Business Card Turns Into A Rabbit Sculpture
The Rabbit Hole offers up workstations to rent for creative people for short term stays. Being a hub for creative people a creative business card was a necessity to help get the word around in the community. The result was this awesome die-cut letterpress printed card from which you can punch out a few pieces to quickly and easily assemble a funky little rabbit sculpture. The card encourage interaction with it and is guaranteed to get more than just a cursory look. Since the rabbit card itself is larger than a standard business card and as such won't fit in the average wallet (it was created mostly as an attention grabbing promotional piece) a smaller card was created at the same time which would fit nicely into a wallet and also fully utilise the card stock being used in the print run. Ultimately this was an efficient use of resources and added an extra option with the cards.
For The Rabbit Hole